I Claimed Your Online Presence Was No Better Than Clickbait… You WON’T Believe What Happened Next

HA! You clicked it. Damn, clickbait is effective. How many times have you been scrolling through social media and you see that clickbait like headline, like “Ten 1990’s Movies Stars, You Won’t Believe What They Look Like Today” or “I Ate Nothing But Laffy Taffy for 100 Days: The Results Were SHOCKING”. *IF*, you actually got to the article and not interrupted by twenty-three pop-up ads, you inevitably were disappointed with the lacking substance or how the article was nothing remotely close to what the headline said.

Clickbait is frustrating. 

What if your online presence was no better than clickbait? 

Your LinkedIn, Instagram, etc. has lots of sizzle and no substance. 

Entrepreneur? Great! What companies or projects did you create?… Oh. 

Award Winning? Amazing! What awards?… Oh. 

Influencer? WOW! According to who? … Oh. 

Sweet Lambo! You took a picture of it in a parking lot? … oh

It’s 2018. People can sniff out bullshit from a mile away and are not afraid to put you on blast when they catch a whiff. 

Treat your online presence the same way you would create a Resume. Yes, it is imperative that you get people engaged with your content, but a time will come when readers realize that you aren’t actually a millionaire body-building model who owns a private jet. 

How do you avoid the clickbait effect? 

Be yourself. 

Likes and followers do not define your value. 

In a newsfeed of clickbait, be the breath of fresh air.